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SilverWings’ ‘Embracing Life’ campaign targets seniors by promoting an active and carefree lifestyle that captures their zest for life.


SeniorWorld, a company dedicated to serving the elderly population since 2015, has recently announced the launch of its ‘Mast Rehne Ka’ campaign in Mumbai. The campaign celebrates the vibrant enthusiasm for life that seniors possess and promotes an active, engaged, and worry-free lifestyle.

In conjunction with this campaign, SeniorWorld has introduced its SilverWings Club lifestyle membership plan, which offers a range of benefits and privileges focused on fun, engagement, and travel. The membership includes access to a 24*7 ambulance coordination helpline covering 700 cities, a motion sensor light to prevent falls, and a deck of Magic playing Cards for entertainment. The membership is available at an introductory price of Rs 125 per month and encourages daily interaction with like-minded seniors.

Co-founder of SeniorWorld, Rahul Gupta, expressed his excitement about the campaign and the launch of the SilverWings Club membership plan. He emphasized the importance of enabling seniors to lead more active, fun, engaged, and independent lives, noting that the membership costs less than the price of a cup of tea per day. Gupta highlighted the positive impact that the membership could have on the lives of elderly individuals and encouraged families to consider it as a meaningful gift for their elders.

Overall, the ‘Mast Rehne Ka’ campaign and the SilverWings Club membership plan aim to enhance the quality of life for seniors and promote a sense of community and enjoyment in their golden years.

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Photo credit www.medianews4u.com

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