Indiana-based nonprofit, Overdose Lifeline, recently launched a video campaign aimed at making fentanyl test strips more accessible to Gen Z in order to prevent fatal overdoses. Fentanyl, a powerful synthetic opioid, is often laced in drugs bought off the street and can be lethal in even small amounts. The test strips work by detecting the presence of fentanyl within seconds, allowing individuals to make informed decisions about their drug use.
The campaign, titled “Strip the Shame,” aimed to educate and raise awareness about the importance of using fentanyl test strips. Featuring a creative team and Gen Z influencers, the video garnered over 30 million views in just three days and was even reposted by Jamie Lee Curtis. However, the video was abruptly removed from Facebook by Meta, citing it as spam.
Despite the setback, the nonprofit is determined to continue spreading their message and encouraging safe drug use practices. Overdose Lifeline CEO, Justin Phillips, stressed the importance of addressing the issue of undetected fentanyl in drugs, particularly among the younger generation. The organization continues to make fentanyl test strips available in their Naloxboxes across the state.
In response to the video’s removal, Overdose Lifeline believes it was likely reported by individuals who misunderstood their goal of promoting safe drug use. Despite the challenges, Phillips and her team remain committed to their mission and hope to reach those in need of support and information. The nonprofit encourages anyone seeking more information to visit their website.
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Photo credit www.wishtv.com