Toys and collectibles have seen a surge in popularity and value, with millennials emerging as the biggest spenders in this market. Adults spent more on toys than young people for the first time in history, with a total expenditure of US$1.5 billion in the first quarter of 2024. This increased demand has also led to price surges, particularly in the resale market, with rare items like action figures and collector cards fetching record amounts at auctions.
Experts attribute this resurgence in the toy market to nostalgia and a desire to reconnect with childhood memories, with the recent pandemic also playing a significant role. In Hong Kong, the toy and collectibles market has flourished for decades, driven by a strong interest in Japanese culture and a thriving secondary market for rare items.
Toyzone owner Raymond Wong and avid collector Edward Chiu share their insights on the growing toy economy, emphasizing the importance of buying what you love and enjoy rather than solely for profit. Chiu’s story of purchasing a rare Astro Boy statue based on research and personal connection highlights the importance of knowing the market and investing in items with sentimental value.
Ultimately, the key takeaway from this article is to buy toys and collectibles that hold personal significance and bring joy, as the market continues to evolve and grow in response to changing consumer preferences and global trends.
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