Presidential campaigns are focusing their ad spending on key battleground states such as Pennsylvania, Michigan, and Wisconsin, as well as Georgia. The ads are largely aimed at defining Vice President Kamala Harris, with Democrats running a mix of contrast, negative, and positive spots, while Republicans are primarily running negative and contrast ads. The goal is to shape public perception of Harris, who is a newer candidate compared to former President Donald Trump.
The competition in these key states reflects a close race, with both campaigns investing heavily in targeted markets rather than trying to win by a wide margin. Democrats have a fundraising advantage, leading to a spending edge in most battleground states. Pennsylvania, in particular, has seen the highest ad spending from both parties this month. States like Florida, Ohio, and Texas have seen a decrease in ad spending, while Georgia has emerged as a core battleground in this election cycle.
Overall, ad spending has increased compared to 2020, with significant resources being devoted to states in the Great Lakes region and Nevada. Iowa, once a swing state, has dropped off the radar, while Florida has seen a complete disappearance of presidential ad spending as Democrats shift their focus to other key states. This shift in ad spending strategy reflects the changing presidential battleground map and the intense competition in a few crucial states that will likely decide the outcome of the election.
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