Tiger Woods’ new logo sparks trademark dispute

Tiger Woods’ new Sun Day Red golf apparel line is facing a trademark dispute with a company called Tigeraire, known for making cooling products for athletes. Tigeraire has filed a notice of opposition with the U.S. Patent and Trademark Office, accusing Sun Day Red and Tiger Woods of unlawfully using a design that belongs to Tigeraire. TaylorMade Golf, the company behind Sun Day Red, has expressed confidence in the trademarks associated with the brand. Sun Day Red was launched in May as Woods began a new partnership with TaylorMade Golf after 27 years with Nike. The brand pays tribute to Woods’ tradition of wearing red on Sundays and his 15 major championship wins. Despite the trademark dispute, TaylorMade CEO David Abeles has stated that Sun Day Red has been well-received in the North American market. Woods’ spokesperson declined to comment on the matter, but Woods and his team will have 40 days to respond to the notice of opposition. Trademark attorney Josh Gerben believes that the case is likely to settle before going to trial, allowing Tigeraire a chance to negotiate with Woods and TaylorMade. While the trademark dispute may delay the registration of Woods’ new logo, it is unlikely to impact the production and availability of the Sun Day Red line.

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