Former President Donald Trump is promoting watches branded with his name, with the most expensive ones listed for $100,000. The watches range in price from $499 to $799, with Trump encouraging people to buy them as Christmas gifts. The vendor, TheBestWatchesonEarth LLC, uses Trump’s name, image, and likeness under a paid license agreement. The website states that the watches are not designed, manufactured, distributed, or sold by Trump or The Trump Organization and are not political in nature. The watches are Swiss-made and bear Trump’s signature. Democrats have criticized Trump’s focus on self-promotion, with one spokesperson calling out the sale of $100,000 watches as evidence of Trump prioritizing himself. Trump has previously endorsed other products, including sneakers, NFT trading cards, and branded Bibles in partnership with country music artist Lee Greenwood. Additionally, Trump’s family members have launched a cryptocurrency platform. The watches are the latest in a series of business endeavors Trump has been involved in while simultaneously campaigning for the White House.
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