McDonald’s Launches "McValue" Menu to Attract Price-Sensitive Customers
New York (CNN) — In a bid to regain customers dissuaded by rising prices, McDonald’s has announced the launch of its new “McValue” menu set to debut at U.S. locations on January 7, 2025. The revamped value menu aims to address the chain’s recent struggles with customer perception and sales, as menu prices have surged approximately 40% over the last five years.
This new menu will highlight the successful $5 Meal Deal, which will now serve as the cornerstone of the McValue initiative. Additionally, the menu introduces a “Buy One, Add One for $1” option featuring popular breakfast, lunch, and dinner items.
"Our customers define value on their own terms," said Joe Erlinger, president of McDonald’s USA. “We have collaborated with our franchisees to create a value platform that resonates with our diverse customer base."
The announcement comes on the heels of a disappointing quarterly performance and an E. coli outbreak that negatively impacted sales. In response, McDonald’s has committed $100 million towards marketing and aiding franchises that suffered from the health crisis.
The “McValue” menu will feature beloved items including breakfast options like the Sausage McMuffin and Sausage Burrito, as well as lunch and dinner selections like Chicken McNuggets and Double Cheeseburgers. The extended $5 Meal Deal encompasses a choice of McDouble or McChicken, small fries, and a drink, further solidifying its value proposition.
With inflation drastically affecting consumer purchasing habits, the McValue menu marks McDonald’s most significant value-focused effort since 2018, poised to replace the less popular dollar menu. The chain is determined to redefine how customers perceive value, emphasizing quality meals at competitive prices.
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