Exclusive: Lookalike Contests Give Rise to Viral Celebrities

Since content creator Anthony Po hosted a viral Timothée Chalamet event in N.Y.C. on Oct. 27, celebrity lookalike contests have become a global sensation. These competitions, where civilians dress up as famous stars like Jeremy Allen White and Dev Patel, have drawn crowds, modeling scouts, and media attention. Winners have shared their experiences, from winning cash prizes to gaining newfound recognition on social media.

The trend began when Po posted flyers inviting Chalamet lookalikes to Washington Square Park, drawing thousands, including the actor himself. This event inspired similar contests worldwide, offering prizes ranging from $50 to cameo appearances in movies. Participants dress up like their celebrity counterparts, with some even mimicking their signature styles.

Winning these contests has not only brought recognition and monetary rewards but has also opened doors for the lookalikes in the entertainment industry. For example, Miles Mitchell has attracted interest from brands and content creators, expanding his social media presence and potential opportunities. Meanwhile, Ben Shabad has used his platform from winning to raise awareness about mental health.

However, the trend has also faced criticism, particularly regarding how women are judged and treated in these competitions. Selin Ceren, who faced online backlash after coming in second in a Zayn Malik lookalike contest, expressed concerns about the negativity and judgment that these events can attract.

Despite the challenges, the trend shows no signs of slowing down, with more celebrities like Paul Mescal and Glen Powell expressing interest and involvement in the contests. While the original organizers are stepping back, participants like Mitchell are excited about the potential opportunities and experiences that being a celebrity lookalike may bring.

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