Small Business Saturday, started by American Express in 2010, is a shopping event that highlights the importance of supporting small businesses between Black Friday and Cyber Monday. This year, 85% of consumers plan to shop at small businesses during the holiday season, representing a multibillion-dollar opportunity.
Small businesses are defined based on factors like revenue and number of employees, and have a personal connection with customers who feel they are investing in entrepreneurs’ dreams. The state of small businesses in 2024 shows a focus on adapting to e-commerce and social media to reach more customers.
To support small businesses year-round, experts recommend sharing positive reviews, interacting on social media, seeking out small business sellers on e-commerce sites, and utilizing small business shopping guides. American Express offers a small business map to help shoppers find local shops.
Experts like Jessica Ling from American Express and Joe Black from Intuit QuickBooks provide insights on the impact of Small Business Saturday and the importance of supporting small businesses. Trust NBC Select for in-depth coverage of personal finance, tech, wellness, and more. Follow Select on social media to stay updated on the latest news.
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