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Amazon introduces a new generative AI technology capable of speaking 200 languages


Amazon unveiled its new generation of foundation model, Amazon Nova, aimed at improving generative AI tasks’ cost and speed. Users will be able to analyze complex documents and videos, understand charts and diagrams, generate engaging video content, and build AI agents by inputting texts, images, or videos. The technology is based on three understanding models – Amazon Nova Micro, Amazon Nova Pro, and Amazon Nova Premier – with a fourth model expected soon. These models have advanced skills in Retrieval-Augmented Generation, function calling, and agentic applications.

Amazon emphasized the customization capabilities of the technology, allowing users to fine-tune models with text, image, and video to fit specific needs and industries. The company also introduced Amazon Nova Canvas for image generation and Amazon Nova Reel for short video creation through text prompts and images. The technology supports 200 languages, including Hebrew, eliminating language barriers and the need for separate models for different regions.

While concerns about generative AI’s ethics persist, Amazon assured that its new technologies come with built-in safety controls, including watermarking for all creative content models. The company aims to enhance creative capabilities with its new models and address language barriers in content generation. Users can expect the release of the Amazon Nova Premier model in early 2025, with continued focus on improving customization, flexibility, and efficiency in generative AI tasks.

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