The European Union is working towards creating a fair digital environment for consumers, with a focus on implementing legislation such as the Digital Fairness Act. Industry leaders are exploring the use of new technologies, like AI, to protect consumers online. The upcoming Digital Fairness Act aims to address gaps in current regulations and ensure consumers are protected both online and offline. Experts emphasize the importance of enforcing existing rules and closing any loopholes in legislation. They also highlight the need for transparency, digital literacy, and consistency across regulations to empower users and create a safe digital environment. Companies like Allwyn are implementing AI-based tools to enhance consumer protection in the online space, particularly in the lottery industry. Collaboration among stakeholders and sharing best practices in using digital tools for consumer protection is seen as crucial. Effective implementation of legislation like the Digital Services Act is vital for ensuring consumer protection in the evolving online landscape. Members of the European Parliament stress the need for vigilance and responsiveness to adapt to challenges in consumer protection online.
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How Technology Can Strengthen Implementation of Europe’s Digital Fairness Act for Online Rights – Euractiv
