The upcoming Super Bowl LIX is gearing up to feature a star-studded lineup of celebrities in commercials during the game. With slots reportedly selling out in August, brands are teasing their highly anticipated advertisements to build excitement leading up to the event. From Hailee Steinfeld promoting breast health for Novartis to Shania Twain voicing a Coffee Mate ad, the commercials are expected to be a highlight of the game.
Notable appearances include Martha Stewart and Charli XCX in an Uber Eats ad, Matthew McConaughey in a TikTok-themed ad for Uber Eats, and Adam Brody, Nick Offerman, and James Harden paying homage to the Pringles mascot. Additionally, retired NFL stars Peyton and Eli Manning will star in FanDuel’s commercial, while Marvel actors Chris Hemsworth and Chris Pratt will advertise Meta’s Smart Glasses.
The cost of a 30-second ad spot during the Super Bowl ranges from $7 million to $8 million, with Fox Corp. breaking records by selling commercials for over $8 million. The popularity of Super Bowl commercials has grown significantly over the years, with the first ads in 1968 costing $150,000 per minute, compared to the $9 million per minute price tag in 2015.
The Super Bowl LIX is set between the Kansas City Chiefs and Philadelphia Eagles on Sunday, February 9th, with Fox broadcasting the game. Viewers can watch the game on various streaming platforms like Tubi, Fubo, DirecTV Stream, Sling TV, YouTube TV, or Hulu with Live TV. As the game approaches, fans are eagerly waiting to see which celebrities will steal the spotlight in this year’s Super Bowl commercials.
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