Vice President Kamala Harris faced challenges as her popularity faded and she struggled in interviews, particularly among young men. To broaden her support, her team saw an opportunity with Joe Rogan, a popular podcaster known for attracting white male listeners. Negotiations for an interview were tense, with Rogan’s team insisting on certain conditions like an in-studio interview in Austin, Texas. Despite reservations from some of Harris’s advisors, her campaign decided to go through with the interview to reach new audiences. However, the plans fell through when Rogan ended up interviewing and endorsing Donald Trump instead. Harris’s campaign attempted to salvage the situation by arranging a Beyoncé performance at a rally in Houston, but ultimately faced disappointment when neither Rogan nor Beyoncé delivered as expected. The missed opportunity with Rogan led to backlash and criticism from within her own campaign team. Despite the setback, Harris’s team continued to try to schedule an interview with Rogan, but the effort ultimately failed. The book “FIGHT: Inside the Wildest Battle for the White House” by Jonathan Allen and Amie Parnes details the intense negotiations and the strategic missteps that marked Harris’s failed attempt to connect with new voters through a Rogan interview.
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