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Women’s sports campus teams up with Sports Tech HQ to enhance programs


An Indianapolis-based economic development nonprofit is teaming up with the leaders of a $98 million Indiana sports initiative focused on female athletes. The partnership between Sports Tech HQ Inc. and Marvella aims to identify and suggest sports technology companies that could benefit athletes at the upcoming sports and leadership campus in Indiana.

The Marvella project, set to break ground in the spring, will include 300,000 square feet of buildings, turf fields, courts for various sports, and a multi-purpose arena for championship events. The collaboration between Sports Tech HQ and Marvella will focus on implementing technology throughout the campus to provide more interactivity for visitors and data-based insights for athletes.

The Marvella sports campus, created by brothers Glenn and Lou Tilley and named in honor of Indiana Sen. Birch Bayh’s late wife, will provide training facilities, educational programming, health support, and a museum focused on Indiana’s role in the passage of Title IX. The project will have three phases, with the first phase expected to begin construction in the spring and open by mid-2026.

Former Indiana Fever executive Allison Barber, who chairs the Marvella Foundation, highlighted the partnership’s focus on emerging technologies in training facilities, strength and conditioning, and support systems. The collaboration aims to introduce innovative developments in the industry to Indiana and grow the sports technology sector across the state.

The project involves prominent figures in the sports industry, such as former Fever player Tamika Catchings and ESPN analyst Suzy Kolber, with a focus on not only improving in-game performance but also offering programs for those interested in other aspects of athletics, such as sports broadcasting and production. The partnership between Sports Tech HQ and Marvella is expected to contribute to the growth and development of female athletes and opportunities in the sports industry.

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