Meghan Markle recently took to Instagram to announce the launch of her brand new lifestyle brand called As Ever. The brand, which she has poured her heart into, focuses on food, gardening, entertaining, thoughtful living, and finding joy in the everyday. Previously known as American Riviera Orchard, the name change was inspired by a desire for a name that didn’t limit her to just products manufactured and grown in her local area of Santa Barbara, where she currently resides with Prince Harry and their two children.
Markle described the name “As Ever” as meaning “as it’s always been” or “in the same way as always,” reflecting her passion and dedication to creating a brand that embodies everything she cherishes. The brand will be launched alongside a series on Netflix in two weeks, adding to Markle’s growing portfolio of projects. The announcement has sparked excitement among fans who have followed her journey since her days at The Tig.
With the new name in place for her lifestyle brand, Markle is looking forward to sharing her love language with the world and continuing to inspire others to find joy in the simple pleasures of life. Stay tuned for more updates on As Ever and the exciting journey ahead for Meghan Markle.
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