The ongoing nationwide egg shortages due to bird flu have created a content niche on social media, with people posting videos about the egg inventory at grocery stores and hatching chicks. Content related to the egg shortage has gained millions of views online as consumers turn to social media to navigate the egg frenzy. Prices for eggs have soared, with some grocery stores limiting the number of eggs consumers can purchase.
Creators like Magda have seen success with their egg-related content, with videos showing long lines outside of stores and broken cartons of eggs amidst the chaos. Other creators, like Kate Vanden Bosch, have documented their experiences buying fertile eggs and incubating them, leading to millions of views. Vanden Bosch believes viewers are interested in raising their own food and mitigating the high prices of eggs.
The egg shortage crisis has shed light on issues with the food system, prompting people to consider growing and raising their own food. Social media platforms like TikTok have provided a space for creators to share their experiences with the egg shortage, with engaging and relatable content attracting millions of views. Overall, the crisis has not gone to waste, as it has sparked conversations about self-sufficiency and food production.
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