In the remote village of Kosalari in Georgia, ethnic minority women like Zemfira Kajarova are keeping the ancient art of Persian-style carpet weaving alive. With the help of a social enterprise called reWoven, these women are able to sell their handwoven woollen rugs at international prices, providing an economic lifeline for their isolated and impoverished community.
The Borchalo carpets produced by Zemfira and her fellow weavers are influenced by Persian rugs but are made with woollen yarn and feature bold, striking designs. The rugs are carefully finished and sold to buyers around the world through reWoven, offering a unique glimpse into the cultural heritage of Georgia’s Muslim Azerbaijani ethnic minority.
In a region where traditional rug making had largely died out under the Soviet Union and the pressure of modern textiles, these women are not only preserving a local handicraft but also providing for their families. In a village where economic opportunities are limited, the income from the sale of these carpets is vital for the community’s survival.
However, with younger generations less interested in pursuing the craft, there are concerns about its long-term viability. As Zemfira explains, the younger generation is more integrated into mainstream Georgian society, leaving the future of carpet weaving uncertain.
Despite these challenges, Zemfira and her fellow weavers remain dedicated to keeping the tradition alive while providing a sense of pride and economic independence for their community. Through their artistry and perseverance, these women are showcasing the rich cultural heritage of Georgia’s ethnic minority groups to the world.
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