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The Global Sports Technology Market Expected to Reach $68.7B by


The global sports technology market is set to double in value from USD 34.25 billion in 2025 to USD 68.70 billion by 2030, with a CAGR of 14.9% during this period. The market is being driven by advancements in wearable technology, data analytics, and AI, which enhance athletic performance and reduce injuries. Customized fitness experiences and real-time consumer feedback are also boosting innovation in fitness tracking and smartwatches. In addition, the use of augmented reality (AR) and virtual reality (VR) for training and fan interaction is creating new opportunities in the market.

Major players in the sports technology industry include Apple, Samsung, Alphabet, Cisco Systems, and IBM, among others. The stadium analytics segment of the market is expected to see the highest growth rate, revolutionizing stadium operations through data-driven insights. In China, high government expenditure and rapid growth in intelligent systems are fueling a sports technology boom, with plans to transform the industry into a USD 773.0 billion industry by 2025.

While the integration of AI and ML technologies presents exciting opportunities for advancements in the sports tech industry, challenges remain in upgrading and replacing legacy systems. However, the market is expected to continue to grow, particularly in North America, driven by the strong presence of major sports leagues and the increasing demand for advanced analytics in sports broadcasting and fan engagement.

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