The Indianapolis Colts are expanding their international presence by focusing on Switzerland as their third international market outside of the United States. This expansion is part of the NFL’s Global Markets Program, allowing teams to engage in marketing and fan activities abroad. The Colts aim to grow the sport of American football, including flag football, in Europe.
Colts Owner and CEO Jim Irsay expressed excitement about extending Colts Nation to Switzerland and engaging with fans, businesses, and the people of the country. The team has already made an impact in Europe, playing their first game in Germany in 2023 and planning to host a regular season game in Berlin for the 2025 season.
Former Colts linebacker Bjoern Werner, who serves as the team’s ambassador in Germany and Austria, will continue to play a key role in engaging fans and businesses in Switzerland. Werner noted the growth and passion for American football in Germany and Austria and is looking forward to building excitement in Switzerland as well.
This expansion is significant as Indiana also has significant trade relations with Switzerland, providing an opportunity for the Colts to further strengthen their presence and connections in the country.
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