Celebrity star power took center stage at this year’s Watches and Wonders event in Geneva, with a lineup of A-listers from around the world making appearances that had the fair feeling more like a movie premiere. South Korean celebrities such as Gianna Jun, Ni Ni, and Kim Woo-bin were spotted at brands like Piaget and Jaeger-LeCoultre, adding to the excitement of the event. Roger Federer was also seen at the Rolex booth, bringing his own brand of star power to the proceedings.
But it wasn’t just actors and actresses making waves at the fair. Athletes like Kylian Mbappé, Usain Bolt, and Mika Häkkinen were in attendance, representing brands such as Hublot and TAG Heuer. Rising swimming star Summer McIntosh was also seen at the TAG Heuer booth, adding a youthful energy to the event.
One of the biggest highlights of the fair was the presence of Eileen Gu at the IWC Schaffhausen booth, along with Simone Ashley and Brad Pitt’s upcoming F1 movie. The celebrities added an extra layer of excitement to an event already brimming with new watch releases and cutting-edge designs.
Overall, Watches and Wonders proved once again to be a hub of not just horological innovation, but also celebrity glamour and star power, making it a must-attend event for all watch enthusiasts and fans of the silver screen alike.
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