Los Angeles-based streetwear brand Cross Colours has expanded its brand identity through a collaboration with cosmetics brand Black Radiance, creating a new lifestyle collection. This partnership allows Cross Colours to venture into new product categories while staying true to its roots of celebrating African American culture, peace, inclusivity, and hip-hop influences. The collection, which features bold colors inspired by Cross Colours’ iconic clothing, was launched in December with a fashion show in February. The packaging of the cosmetics reflects the brand’s essence, incorporating elements like boomboxes and microphones. This collaboration marks the 30th anniversary of Cross Colours, the 50th anniversary of hip-hop, and the 30th anniversary of Black Radiance. The makeup line aims to promote beauty and color without prejudice, integrating the brand’s values into every aspect of the collection. With this partnership, Cross Colours has successfully transitioned from a clothing brand to a full-fledged lifestyle brand, resonating with its core audience and reflecting the culture and ethos of the brand.
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