Chelsea Football Club has announced an exciting partnership with FPT Corporation, a Vietnam-based technology solutions provider. This collaboration aims to support the club’s digital transformation journey and enhance its operations using AI-enabled services and solutions. Todd Kline, President of Commercial at Chelsea FC, emphasized the importance of leveraging technology to shape the club’s future success as they celebrate their 120th anniversary.
In other news, Lyft Media and StackAdapt have joined forces to launch a programmatic in-app ad solution, connecting brands and agencies with millions of Lyft riders daily through hyper-localized, intent-driven advertising. The partnership, powered by Kevel, aims to revolutionize the local ad experience and provide unique opportunities for engagement with consumers.
Additionally, Temu has partnered with PlentyONE, an e-commerce ERP software provider, to enhance operational efficiency for sellers on the Temu platform and unlock new growth opportunities internationally. This integration allows merchants to benefit from streamlined supply chains and expand their global presence with the support of Temu’s marketing and logistics approach.
Uber Advertising has teamed up with Instacart to extend the reach of Sponsored Items formats to CPG advertisers in the US through the Carrot Ads solution. This collaboration aims to help brands reach high-intent grocery and retail marketplace customers on Uber Eats, providing enhanced discoverability for products and brands.
Furthermore, SheerID has announced a partnership with Albertsons Companies, offering SNAP customers a 50% discount on the FreshPass program at select stores. This initiative aims to provide exclusive benefits and perks to SNAP recipients, making grocery shopping more accessible and affordable. Weee!, the largest ethnic e-grocer in the US, has also partnered with Forage to accept SNAP/EBT benefits, ensuring that diverse communities have access to culturally relevant ingredients. This partnership aims to make cultural discovery through food accessible to all.
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