Indiana’s sports betting market continues to flourish, with the state reporting over $550 million in wagers and nearly $3.4 million in state taxes for the month of March. The handle represents a 10.5% increase from the previous year, driven largely by the popularity of March Madness.
While the adjusted gaming revenue (AGR) fell by 10.2% compared to last year, the market still outperformed February’s numbers, including those from the Super Bowl. Parlay bets were a significant attraction for Indiana bettors, accounting for over 32% of the total handle for the month.
DraftKings retained its position as the top market operator, generating $195.7 million in online handle and $13.4 million in gross receipts. FanDuel followed closely behind with $165.9 million in handle and $12.6 million in revenue.
The Indiana Gaming Commission reported that nearly half of the sports betting handle for March came from basketball wagers, highlighting the impact of March Madness on the market. Baseball and football also saw significant betting activity.
Overall, the Indiana sports betting market continues to show growth and resilience, with operators adapting to meet the demands of bettors. Despite fluctuations in AGR, the industry remains a significant contributor to the state’s economy, providing tax revenue and entertainment for sports enthusiasts.
With the continued popularity of sports betting in Indiana, the market is expected to remain strong in the coming months, especially with the ongoing excitement around major sporting events.
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