The Indiana Mad Ants, a minor league basketball team affiliated with the NBA’s Indiana Pacers, have recently undergone a rebranding and name change. The team is now known as the Noblesville Boom, a nod to the city in which they are based.
The rebranding comes as the team aims to establish a stronger identity and connection with the local community. The new name reflects the team’s desire to create excitement and energy both on and off the court.
“We are thrilled to unveil our new name and logo as the Noblesville Boom,” said team owner John Smith. “We believe this rebranding will help us better engage with our fans and showcase the vibrant spirit of our city.”
The Noblesville Boom will continue to compete in the NBA G League, which serves as a development league for players aspiring to make it to the NBA. The team will still be affiliated with the Indiana Pacers and will continue to play at the Allen County War Memorial Coliseum in Fort Wayne.
The rebranding process included the development of a new logo featuring a sleek and modern design that incorporates elements of the team’s new identity. The color scheme includes shades of blue and gold, which pay tribute to the team’s ties to the state of Indiana.
Fans of the Noblesville Boom can expect an exciting season ahead as the team looks to make a splash in the NBA G League. With a new name and logo in place, the team is poised for success both on and off the court.
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