Crumbl Joins the Dubai Chocolate Craze with New Flavors
Crumbl is diving into the viral trend of Dubai chocolate, officially announcing a contest for fans to pick their favorite new treat: Dubai Chocolate Brownie or Dubai Chocolate Cheesecake. The competition allows dessert enthusiasts to vote on social media for which inspired flavor should make it onto Crumbl’s official menu.
The surge in popularity for Dubai chocolate began last year when content creator Maria Vehera posted an ASMR video showcasing a dessert bar, quickly garnering over 120 million views. The bar features a unique combination of milk chocolate, pistachio and tahini paste, nestled within crispy knafeh pastry.
Crumbl describes its two offerings: the Dubai Chocolate Brownie, a fudgy brownie with a kataifi and pistachio filling topped with milk chocolate and pistachio cream; and the Dubai Chocolate Cheesecake, a rich chocolate cheesecake on a graham cracker crust, garnished with crispy kataifi, milk chocolate drizzle, and whipped cream.
As dessert trends evolve, Crumbl aims to attract fans by tapping into the growing interest in Dubai-inspired treats. This popularity has inspired countless creations, including cookies, crepes, and ice cream.
Crumbl also has four locations in Jacksonville, Florida, where fans can enjoy their extensive selection of cookies, including a special Mother’s Day lineup featuring flavors like Semi-Sweet Chocolate Chunk and Raspberry Cheesecake.
For those with a sweet tooth, joining Crumbl’s Rewards Program grants members a free cookie on their birthday, adding another incentive to indulge in these exciting new flavors.
Fans are encouraged to participate in the voting on Instagram and influence Crumbl’s dessert menu choices as the battle for the Dubai chocolate title heats up.
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